Google's release of Buzz earlier this week has turned into quite the hot topic. As very brief background, Google released a Twitter-like addition to Gmail which automatically connects to your frequent contacts, linking in Picasa, Reader, and other Google applications that are tied in with Gmail accounts. Essentially, Buzz exposes your "Google life" to everyone you communicate with whether you intended those links to be seen by everyone or not.
Here is an example of the problem. A woman had information exposed to her abusive ex-husband that she did not want to be shared. Before Buzz, that information was segregated within Google and the ex-husband had no way of seeing it. No longer. There is no indication that this has led to real-life harm coming upon the poster, but this is the scary type of situation that causes privacy advocates break out in hives and makes you want to say "Hey Google: What the hell?"
There were three things that, when combined, make Buzz the worst move Google has made in a long time, hands-down.
- First, there is the lack of any notice as to what Buzz is and exactly what it shares with other people. This ad, for example, gives no indication that once turned on, Buzz will automagically share pretty much every connection in your Google life with everyone else you communicate with in Google. This includes Picasa, Reader, etc...
- Second, Google set the default to "share everything with everyone" and auto-added frequent contacts. The Buzz ad above says you can "share privately," which certainly doesn't suggest that you are opening Pandora's Box by default. And with the lack of notice people who activate Buzz have to find that out the hard way. Google took a page out of the Facebook's "how to piss off users" strategy guide for this one. Start with opt-in and go from there.
- Third, it is hard to kill once it is enabled. There is a tiny little link at the bottom of the Gmail screen that says "turn Buzz off" but by some accounts it is not that easy. You may have to go through and un-follow each person in your Google Profile (even if you didn't set one up before), then unfollow in Buzz, then turn it off. Way too much work to opt-out.
Putting together no notice, wide-open default settings, and a difficult and kludgy opt-out procedure and you have a recipe for disaster. Google should know better than enabling something like this when so many people put so much sensitive information into Gmail. People expect to be able to control their list of email contacts.
Expect Google to release some sort of management tool that helps users see what is shared and who can see it. It also wouldn't be surprising to see at least one lawsuit pop up out of this. Especially if someone like the woman in the post above gets hurt. What a mess.
Update: Didn't take long for Google to make changes. The big disconnect seems to be for people (like me) that already had Google profiles. No checkbox or notification that follower lists would be made public was presented. When you automatically add contacts from Gmail as followers/followees, there needs to be some notice for people who already had profiles.
Update2: Google has made additional changes to Buzz. They have addressed the second and third problems described above by not automatically adding frequent contacts to your "follow" list (instead suggesting people to follow) and making it much easier to control who sees things and shut it off. Very responsive of Google, but they really should have known better.